You finally took the leap and created your own In-House Dental Membership Savings Plan. But how do you get patients to join? You have to market your plan and let patients know you offer a new savings program.
Coming up with a successful strategy to market your dental membership plan can be tough to do. So we’ve compiled over 30 different ways to market your dental membership plan to make life easier for you and your team.
Loyalty programs have been around for decades. Every supermarket, gas station, drug store, and quite a few retailers have loyalty programs. You probably have a few (or many) of these cards disintegrating in your wallet. Two or three of them might actually see the light of day from time to time, but how much do they influence your buying process? Continue reading
If you are looking for a way to keep up with the ever-changing patient base, a dental membership plan might be the right option for you. Patient preferences have changed over the years, and they are demanding more access and more options when it comes to their dental care.
Traditional options are antiquated, offering a one-size fits all approach to care and reimbursement – but in today’s world that just doesn’t cut it – overhead is skyrocketing and patients have more line-items on their budgets than ever before. A “membership plan” is the future.
Today, many Americans don’t have insurance or are unhappy with their coverage. When they require specific types of treatment, they’re often left frustrated by expense, waiting periods, exclusions, deductibles, and the portion of the bill that an insurance carrier won’t even touch.
Fortunately, dentists are starting to change all of that by offering in-house dental savings plans as an affordable alternative to conventional insurance policies. Continue reading
Known as in-house Dental Savings Plans, or a variety of other terms, such as membership, dental clubs, VIP, loyalty or benefit plans. There are a number of providers that offer this service to dental practices, including ours. Most, if not all are based in the “cloud” and essentially deliver software as a service (SAAS).
But what are the features that you should look for? Who offers these services? Continue reading